An Early Insight
My first assignment at Lekolar was to give their visual identity a makeover. As a bonus, I got a very good insight into the core of the company from start. Once the identity was set, I led a series of workshops with the creative teams on how to implement the updated identity in innovative ways and establish a unified brand.
My role as Art Director at Lekolar requires me to stay on top of educational trends. My responsibilities range from generating concepts and visual designs across different media platforms, overseeing video and photo shoots, providing direction to the graphic design team, and presenting completed ideas to Lekolar’s marketing managers.