Rent now. Own tomorrow.
Elis is one of the few companies that has successfully developed an environmentally sustainable circular business from its origins. Elis picks up, washes, and fixes clothes - over and over again. When Elis offers their customers the opportunity to rent instead of to own, they not only offer a worry-free textile service but a head start in the transition to a circular society.
The Bacon Hospital developed the communication concept "Hyr nu. Äg morgondagen" (Rent now. Own tomorrow) for Elis in 2021. Once the concept was set, I was asked to join their team as a Visual Art Director, to work on the execution and visual design of the concept.